

Source: http://www.upworthy.com.License: All Rights Reserved.
Upworthy is essentially a channel for viral video and other attention-grabbing content. A straightforward, single-column layout and the support of the FF Meta suite lends some credibility to what could otherwise appear tabloidy. There are a few typographic missteps, though, as noted in the captions in the image above and at bottom.

Source: http://www.upworthy.com.License: All Rights Reserved.

Source: http://www.upworthy.com.License: All Rights Reserved.

Source: http://www.upworthy.com.License: All Rights Reserved.
Inexplicably, some buttons use Open Sans, not FF Meta.

Source: http://www.upworthy.com.License: All Rights Reserved.
Oops, looks like the true italics aren't loading here.