Source: http://phx.corporate-ir.net.Amazon. License: All Rights Reserved.

Logos for the Kindle and Kindle Fire use Amazon's custom logotype by Turner Duckworth and Bliss. I don't know yet who designed this identity.

Amazon is now using Brandon Grotesque for various marketing materials, including today's Kindle event and the Kindle purchase pages.

Source: http://phx.corporate-ir.net.Amazon. License: All Rights Reserved.

Source: http://www.amazon.com.Amazon. License: All Rights Reserved.

Source: http://live.theverge.com.The Verge. License: All Rights Reserved.

Source: http://live.theverge.com.The Verge. License: All Rights Reserved.

Source: http://live.theverge.com.The Verge. License: All Rights Reserved.