Photo: Roland Hörmann. License: Public Domain.

Fraenkel was a bedding store that opened up in 1981 in Vienna's 15th disctrict. The signage usedExpressawith minor alterations to the 'a' and 'e'. After the close-down in 2013 the sign was dismounted and added to the collection of Stadtschrift, the association for the collection, preservation and documentation of historical facade signs.

Photo: Roland Hörmann. License: Public Domain.

At one side of the corner shop the interior neon tubes had been replaced by cheaper LED lighting.

Friedl Fraenkel. License: All Rights Reserved.

Photo from 1984