Source: http://www.hm.com.H&M. License: All Rights Reserved.

The Swedish clothing company's advertising relies on a combination of their proprietary typefacesHM AmpersandandHM Amperserif.

In their 2016 "Forever Summer" campaign two additional typefaces can be seen –Gloss DropandMistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.

Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.

Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.

Photo: Roland Hörmann. Roland Hörmann. License: CC BY-NC-ND.