UPM Raflatac partnered with Studio Parr with a brief to showcase their knowledge, innovation, craftsmanship and sheer passion for the production of self-adhesive wine and spirits label materials.

Studio Parr's response was to create a series of typographic explorations, which link the process of making premium spirits and wine with the skill and craftsmanship found in the manufacturing of premium label materials. 10 visually striking designs were created and crafted to not only engage the consumer but to showcase each label material's potential for innovative designs and high-end branding.

"We wanted to create a response that was both inspirational and functional-from the project outset we saw the potential to create something visually stunning & unique, clearly positioning UPM Raflatac as an industry leading specialist," commented Will Parr, Creative Director. "We're proud to have be involved in a category 'game-changing' project, a great creative result, executed to the highest standards."