The old logo uses a complicated serif font which can only be created using bezier curves. All together, it has 100 anchor points, resulting in a 6 KB (6,380 bytes) file. When compressed, the size comes down to 2 KB (2,145 bytes).

A simplified version of the new logo, on the other hand, can be constructed almost entirely from circles and rectangles (with the exception of the lower-case g):

The entire logo consists of:

Advertisement

10 circles(2 each for the capital G and lower case g, 2 for each O, and 2 for the e)5 rectangles(2 for the capital G, 1 for the lower case l, 2 for the e)1 shape made with7 anchor points(the descender on the lower-case g)

While Google hasn't released the optimized 305 byte logo and it doesn't seem to be available online, I believe that they got the size down to 305 bytes as they claim.

To verify this, I recreated the first letter (G) in the SVG format, resulting in a file that's 302 bytes uncompressed, and 195 bytes compressed.

Here's the entire uncompressed graphic, consisting of two circles and two rectangles:

This generates the graphic on the right:

Sponsored