National Pork Board logos, 1987 & 2005

新闻|Fonts in Use|Stephen Coles 2015-07-11 09:50:21

Source: https://www.flickr.com.1987 logo, National Pork Board. License: All Rights Reserved.

I grew up with the logo above, frequently paired with the slogan:Delphinoffered a dynamic contrast to the smooth silhouette. It's a pork chop — without being completely literal about it.

It is not clear who designed the logo. The "Other White Meat" campaign was developed by Bozell, Jacobs, Kenyon & Eckhardt, (who was also responsible for the milk moustache subcampaign that went with "Got Milk").

The campaign had a long run: fromGill Sans. It doesn't quite have the same effect, does it?

Source: http://www.porkbeinspired.com.1987 logo, National Pork Board. License: All Rights Reserved.

Source: http://www.porkbeinspired.com.License: All Rights Reserved.