Source: http://www.marksimonson.com.Photo: Mark Simonson. Mark Simonson. License: All Rights Reserved. Artwork by Mark Simonson.

I posted this to my blog years ago, but thought this would be a good place for it.

In 1977 at age 21, I was production manager (officially) and assistant art director (unofficially) for Metropolis, a weekly newspaper in Minneapolis. I was the resident "type expert" on staff, and the editor encouraged me to write a piece for "Final Draft," a recurring miscellany page in the newspaper. I chose to survey the landscape of type clichés of the day.