Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.

A dish soap ad from 1975 featuring recurring manicurist Madge (actressFute), a Photo-Lettering display Futura with an extra large lowercase.

The German version of the campaign (below) featuredKabel Black, and a more sophisticated speech balloon.

Source: https://www.flickr.com.Scan by H2O74. License: All Rights Reserved.