Stuart Watson. License: All Rights Reserved.

A proposal for a rebrand for Upper Crust, a chain of baguette restaurants concentrated along commuter routes in the UK. The outlets are commonplace in stations and terminals. Upper Crust is viewed as being somewhat staid compared to its competitors, in an increasingly competitive market.

Designer Stuart Watson attempted to breath wit and impact into the brand, usingNoahto give warmth and a striking, characterful graphic presence.

Stuart Watson. License: All Rights Reserved.

Stuart Watson. License: All Rights Reserved.