Mondaine Helvetica watch series-字体资讯-字客网触屏版

Mondaine Helvetica watch series

新闻|Fonts in Use|Indra Kupferschmid 2015-05-16 00:00:50

Swiss watch manufacturer Mondaine – known for making the Swiss railway wristwatches – recently launched a series based on another Swiss icon. The watches were designed by German designer Martin Drechsel, taking inspiration from elements in the typeface and the modernist typography it stands for: asymetrically aligned dial, using only glyphs from Helvetica for the watchface, and incorporating the form of the numeral '1' into the lugs. The watches are available in three "weights" – Light, Regular, and Bold – with the case getting thicker and more pronounced with the weight of the typeface and design of the dial, as well as many different sizes and color/material combinations. (For the Helvetica skeptics, the lightest and smallest watch has almost no type on it.)

A dedicated Website presents the different models and includes a nice film starring Alfred Hoffmann, last director of the Haas type foundry. Interview with Martin Drechsel.

Alfred Hoffmann. Still from the promotional film.

Alfred Hoffmann going through his father's "Helvetica journal". Still from the promotional film.