License: All Rights Reserved.

CortadoandAlternate Gothicfor their retail campaigns — online, in print, and in the shops for POS material. MP Creative in New York does the brand design. The script typeface by Jesse Ragan and Ben Kiel, based on Cecilia Carlstedt's original lettering for the "Give me Aldo" campaign, used to be exclusive to Aldo. An updated version is now available for general licensing. (See also the typeface specimen site at cortadoscript.com)

Jesse Ragan. License: All Rights Reserved.

Jesse Ragan. License: All Rights Reserved.

Jesse Ragan. License: All Rights Reserved.

Source: http://www.mpcreative.net.MP Creative. License: All Rights Reserved.

The initial "Give me Aldo" campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.

Source: http://www.mpcreative.net.MP Creative. License: All Rights Reserved.

The original lettering by Carlstedt was the basis for the typeface Cortado as seen on the website below.

License: All Rights Reserved.

Cortrado used for banner images, posters and POS material.

License: All Rights Reserved.

From the Aldo Facebook Page

License: All Rights Reserved.

Aldo Friends Fight campaign

License: All Rights Reserved.

Aldoshoes.com website