Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

The Beautiful Meme have collaborated with illustrator Tal Brosh to create a brand for Health Tech & You, a joint initiative between the Design Museum and AXA PPP.

Health Tech & You has been launched to focus on the latest health tech innovations and will hold an exhibition and awards.

A significant step away from AXA PPP's corporate brand, The Beautiful Meme and Tal's work features surreal illustrations against a fluro green background alongside fluid typography usingRaisonnéby Colophon.

It is designed to both reflect the innovation of the sector and appeal to a wide family audience who are beginning to embrace health technology.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.

Source: http://www.thebeautifulmeme.com.The Beautiful Meme & Tal Brosh. License: All Rights Reserved.