It's finally here. The shadow of an "iWatch" has already spawned an army of smartwatches but now Apple's first wearable is here in the flesh. It's beautiful, it's called the "Apple Watch," and you control it by using that little watch knob.

Design

Considering that Apple's been making a ton of fashion-world hires, it's no surprise that the Apple Watch looks great. No circle screen here, but still we've got a beauty on our hands. It comes in the form of a rounded little rectangle doodad complete with a wide range of replaceable straps. How nice it looks is a direct function of those straps as well. Paired with a nice leather or some of the metal options it looks pretty damn nice. Paired with some of the plastic options and the tackier metal varieties, it goes a little downhill.