Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.

OWLs central premise is simplicity – five numbered models, available in five colours. Therefore, their website aims to create a beautiful, highly usable shopping experience that matches their elegance. It employs a clear layout and reserves maximum space for lookbook images and product shots. The clear aesthetic is challenged by some interesting interface patterns.

Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.

Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.

Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.

Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.

Source: http://owloptics.com.We Are Fellows. License: All Rights Reserved.