Source: http://www.yesstudio.co.uk.License: All Rights Reserved.

"M.A.P are a creative management agency, representing the top tier of fashion photographers and styling talent worldwide. Commissioned by founder Julie Brown, YES proposed a complete overhaul of visual communication both digitally and in print. We developed a typographic identity based around a strong graphic contrasts — between the bold company letterforms and the more delicate supporting typography." — YES

I like the typographic approach here: antique type constrasting with distinctly modern content. Though they may get better results from the screen-optimized Sweet Sans or Trio Grotesk (replacing the limitedEngravers Gothic) and Harriet (forITC New Baskerville).

Source: http://www.yesstudio.co.uk.License: All Rights Reserved.

Source: http://www.yesstudio.co.uk.License: All Rights Reserved.