Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Clever customised R. It has got its leg from the capital J.

The design of the visual identity, the cycle frames, and packaging for the Belgian tailormade Jaegher Airlight Steel Race Cycles by Jelle Marechal and Christophe Ghewy (Bowling Brussels).

Clever use of Grover (Sudtipos) for the logo and Akkurat (Lineto) as supporting typeface on the printed materials.

Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

The logo made up by theJandR

Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

Source: http://www.jellemarechal.be.Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.