In Use: FF Liant for Weleda

新闻|The FontFeed|Stephen Coles 2005-11-28 09:29:14

A storefront in Stockholm sports a logotype set in FF Liant.

In 1976, Ingrid Liche began designing what would be FF Liant Medium for the packaging of the natural cosmetic company Weleda AG in Germany. The face defined the corporate identity of Weleda worldwide, and because of the company's prestige, the look of the entire natural cosmetic industry.

Liche re-digitized the font in 1995, adding several ligatures and expanding the face to a three-weight family. FF Liant's lively forms are taken from nature, so it works beautifully on packaging for organic cremes and the like.

See also: Occupant Gothic