Source: http://www.circuitousroot.com.Dr. David M. MacMillan of Circuitous Root. License: All Rights Reserved.

A promotion for the just releasedNews GothicBold ("a weight between Franklin Gothic and News Gothic") and Verona ("get ready for those Christmas season jobs that will be coming through shortly"). Offer expires Oct. 20, 1958.

This ATF logo is likely set inCraw Clarendonwhich was released three years earlier.

Source: http://www.circuitousroot.com.Dr. David M. MacMillan of Circuitous Root. License: All Rights Reserved.