Source: http://www.mattwarrengraphicdesign.com.Photo illustration by Matt Warren. License: All Rights Reserved.

With its signature flaming 'F', the Firestone logo is almost certainly based on theBradley. Firestone was founded in 1900, a few years after the ATF typeface was released. Surviving with very few modifications for over 100 years, the logotype is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.

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Corporate film from 1940s or '50s.

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Current logo (2013).

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Firestone ad from 1903. The logo at this early stage very closely matches Bradley Extended in all letters but the 's' and 'n'.

Source: http://www.firestonetire.com.License: All Rights Reserved.

Firestone storefront, circa 1940.

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Ad from the 1950s or '60s.

Source: https://www.flickr.com.Debra Jane Seltzer. License: All Rights Reserved.

A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.