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A 1974 television ad for Dici, a Wonderbra brand for teens.
TheITC Grouchhas been the foundation of the brand's logo, undergoing various revisions since the early 1970s.
The company has recently switched to another high contrast serif (this time, of the 1980s):ITC Fenice.
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A 1979 television ad for Wonderbra directed by Richard Avedon.
Source: https://en.wikipedia.org.License: All Rights Reserved.
Dici packaging and logo designed by Vance Jonson, circa 1974.
Source: http://typophile.com.License: All Rights Reserved.
Logo until the mid-1980s.
Source: http://www.whalley.co.za.License: All Rights Reserved.
Previous logo set in a modified ITC Grouch. This version was introduced sometime in the 1990s.
Source: https://www.facebook.com.License: All Rights Reserved.
Current logo set in ITC Fenice. Introduced around 2011.
Source: http://creativecriminals.com.License: All Rights Reserved.
Print ad, circa 2010. Attributed to sudhakar etrouth.
Source: http://creativecriminals.com.License: All Rights Reserved.
Print ad, circa 2010.
